Real Madrid and sports giants, Adidas are close to sealing the biggest sponsorship deal the football world has ever known.
According to Spanish paper Marca, the German sportswear giant have agreed to a €140million-per-year (£106m) renewal of their Real Madrid contract. This figure eclipses Manchester United’scurrent record agreement by an astonishing 40%.
United last year signed a £750million ten-year contract with Adidas after the Old Trafford club's deal with Adidas' archrivals Nike got expired.
But Real Madrid are not understood to have entertained conversations with any other parties due to a clause in their adidas contract that assured the Herzogenaurach-based brand first refusal.
The two parties settled for a ten-year renewal and, if Marca’s €140m figure is correct, then this agreement is as big as Liverpool, Chelsea, Arsenal and Barcelona’s kit deals combined.
Jisos!
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